Hero Cosmetics

Ju Rhyu, Dwight Lee, and Andrew Lee launched Hero Cosmetics in 2017 with the vision of revamping the skincare industry and creating “acne care 2.0.” They were the first brand to introduce hydrocolloid acne patches to US consumers at scale and with it a new way of thinking about acne care. As of 2021, Hero has expanded its portfolio to over 27 products, giving consumers new ways to treat troubled skin by using clean, gentle, and effective solutions.