Discover all the skin-loving benefits derived from fruits with FRUDIA. With 30+ years of research and study, FRUDIA's founder launched the K-beauty brand in the pursuit of delivering beneficial properties of fruit to the skin as the brand's vision and goal. FRUDIA Korea is built on the philosophy that "real fruit goes skin deep," combining fruit with skincare science for transformative results. All FRUDIA ingredients are derived from fruits that contain ample nourishment, promoting a healthier brilliance for your skin. By using R Vita W technology, FRUDIA is able to extract the best fruity nutrients to give your skin a radiant glow.