ETUDE, formerly known as Etude House, offers high-quality skin care and cosmetics at affordable prices. Created with young women in mind, the Korean beauty brand's items come in a wide color palette and whimsical packaging. ETUDE prides itself on playful makeup, especially lip tints like the Dear Darling Water Gel Tint and eye makeup like the Play Color Eyes eye shadows and Drawing Eye Brow liners. In skin care, ETUDE is known for the Moistfull Collagen line and the Soon Jung line, which includes the 2x Barrier Intensive Cream and pH 5.5 Relief Toner for sensitive skin. The brand also has an impressive collection of hand, body and foot care products, not to mention hair and makeup tools in adorable designs. Products from ETUDE are made in Korea with the exception of some of its eyebrow pencils, accessories, beauty tools and nail products.