The name "elmt" comes from the word "element". Similar to how the word was simplified to only the four most essential letters: e-l-m-t, elmt gets to the point when it comes to creating effective skincare solutions. At elmt, the team skips all the excess fluff like so they can focus on the nitty gritty - your skin, your skin concerns, and how they can help.  Their philosophy of Direct Cosmetics is highlighted in the brand’s mission to minimize the gap between problem & solution, our researchers & you, and ingredients & skin. Their no-frills approach to developing their products is a testament to this fact.