The brand name, cocokind, came from the blend of the words “coconut” and “kind.” Coconut oil was part of Tsai’s initial experimenting and six out of the first seven products included coconut oil in them. As for the word kind, Tsai says, “Kind… is just one of my favorite words. I used it as a base description for how I wanted to be in my life…”
Just like that, Cocokind was born.
This desire for clean and non-toxic skincare products, consciousness as a company and accessibility in terms of pricing and communication became the three core values that cocokind was built on.